Business Strategist & Transformation Mentor

Build a business your life can hold.

I help women over 30 turn meaningful work into a business that actually makes money. Not by working harder. By strengthening the three things underneath it: your strategy, your structure, and the woman leading it.

Annie Hunting

Meaningful business. Prosperous growth.

The pattern

Busy is not the same as building.

There is a particular kind of busy that lets you avoid your business while technically working on it all day.

You can call it resistance. You can also notice that you have spent six hours adjusting the sales page and zero minutes inviting anyone to read it. Both things are true. Only one of them is a problem you can solve this week.

  • 01Your days are full. Your pipeline is not.
  • 02You have a sales path, or you have one you avoid using.
  • 03The offer is good. Explaining it, pricing it and selling it is the hard part.
  • 04You have consumed a great deal of information and still lack the order to act on it.
  • 05The business does not fit inside the life you are actually living.

I keep seeing women treat a sales problem like a content problem, and it is costing them months.

Annie Hunting

Where growth actually breaks

Strategy. Structure. Identity.

Growth is rarely blocked by one missing tactic. It is usually these three working together, and the one you are avoiding is normally the one that matters.

01

Business Strategy

The commercial engine.

Positioning, offers, pricing, the path from visibility to conversation to sale, follow-up, and the weekly priorities that separate strategic work from busywork.

  • Offer design, pricing and packaging
  • Sales conversations and conversion paths
  • Visibility and content that moves buyers
  • Meaningful metrics, not vanity ones
02

Life Structure

The container.

A business cannot be built inside imaginary time. We look at your real calendar, real energy and real obligations, so growth has somewhere stable to land.

  • Calendar and capacity design
  • Boundaries between delivery, sales and rest
  • Cyclical planning and seasonal pacing
  • Body doubling and accountability
03

Entrepreneurial Identity

The leader.

Growth asks more of the founder. This is where we notice how fear, old standards and self-protection are shaping your choices, and practise a more capable response in real time.

  • Self-trust built through evidence
  • Sales confidence and tolerance for rejection
  • Visibility and being clearly known
  • Capacity to hold greater prosperity

A plan only matters if you can follow through. Structure needs something meaningful to support. And personal growth without business action can become an expensive way to stay stuck.

The business and the woman leading it grow together.

Ways to work together

Four rooms. One direction.

Start wherever you actually are. Most women begin with the diagnostic, because it takes ten minutes and it tells you which of the three is currently wobbling.

Start here — free

The Founder Path

A focused diagnostic. It identifies the single constraint most worth solving right now, and gives you one clear seven-day priority.

Start the Founder Path Diagnostic

Community · free to join

The Founder Collective

The home for connection, learning, accountability, resources and ongoing business support. Free to join, with paid levels at $27 and $67 a month when you want the implementation layer.

See the three levels

Embodiment

The Temple

The other side of the work. The Welcome to the Temple oracle deck, online readings, and facilitated ecstatic dance.

Step into The Temple

Group program · 90 days

The Founder Code

A ninety-day group program with private mentorship, for women whose businesses need clearer strategy, stronger implementation and a founder who can lead the next level. Weekly group coaching, planning, identity work, private sessions and community.

Explore The Founder Code

In their words

What changes is what gets done.

Annie has helped me clarify my goals, create a step by step plan that feels manageable and exciting!
Courtney G.
Before working with Annie, I felt overwhelmed, stuck, and unsure how to move forward in my business.
Sarah R.
Annie Hunting working at her desk

Who you would be working with

Over a decade in entrepreneurship, and a lifetime in the inner work.

I am a business strategist and transformation mentor. I help women over 30 figure out what is actually constraining their business, then strengthen the strategy, structure and leadership required to grow it.

Sometimes the work is strategic. Sometimes it is structural, or personal. Usually it asks you to look at more than one at once.

Where to begin

Tell me which part is currently wobbling.

The strategy, the structure, or the part of you responsible for leading it. Ten minutes with The Founder Path will tell you, and give you one thing to do about it this week.

Also on Insight Timer

Free meditations, whenever you need them.

Years of guided practice, free to listen to. A good place to start if you are not ready to talk to anyone yet.

Listen on Insight Timer
1,343
Followers
27K
Plays
3,350
Ratings
4.8
Average rating